Bussiness week 4 (presentation time)
Market research
- Desk research
- Filed research
Build a mental picture as to what is going on in the field in which you want to start bussiness in.
Terminolodgy
- Sector / Large part of economy
- Industry / A collection of companies
- Market / Buyers and sellers meet to transact the same or similar service
- Demographic / Group of people defined by their characteristic e.g: Gender or age
- Psychographic / research based upon phycological values such as opinions or interests
- Behaivioures /What peple do and how they do it
Market analysis
TAM/ SAM/ SOM analysis:
TAM: Total Available Market = All of the market
SAM: Serviceable Addressable Market = The bit you're in competition for with others
SOM: Serviceable Obtainable Market = The bit you can capture
Other types of research:
- Customer Analysis / Persona canvas
- Mintel reports https://clients.mintel.com/
- Industry reports
- Government papers
- Academic research
- Trends: Google trends
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Thursday
Building MVP's
(Week 6) - slow down week / brief chill
- What is an MVP
- Why create them and how
- Defining MVPS
- Applying this to your assessment
New idea for food community one
An app in which students can see a live feed of deals that different shops are showing.
Tesco's clubcard price etc
(This will be an app) (Think of other ideas cause alex doesnt specifically like this one)
This app would be a real-time deal aggregator specifically designed for students. It would show live updates on discounts, promotions, and exclusive deals offered by nearby shops, restaurants, and services.
Key Features:
🔹 Live Feed of Deals – A continuously updating feed displaying discounts and limited-time offers from local businesses.
🔹 Location-Based Offers – Uses GPS to show deals closest to the user’s current location.
🔹 Categories & Filters – Users can filter deals by category (Food, Clothing, Electronics, Books, etc.).
🔹 Student-Exclusive Discounts – Verified student accounts can access special promotions available only for students.
🔹 Push Notifications – Get alerts for flash sales or favorite shop promotions.
🔹 Shop Profiles & Reviews – Businesses can have profiles where students can see all active deals and rate their experiences.
🔹 Deal Expiry Timer – Each deal has a countdown timer showing how long it's available.
🔹 QR Code Redemption – Shops can provide QR codes for easy discount application at checkout.
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A music production subscriptiuon service where users get music production software and sounds for their music (Beat Lab)
(This will be a website) Alex approves
🚀 Key Features:
🎛 Premium Plugin Rentals & Bundles
- Access top-tier synths, effects, and mixing/mastering tools.
- Flexible rent-to-own model with affordable monthly plans.
- Exclusive HarmoniX Signature Plugins only available to members.
🎵 Massive Sound Library
- New handcrafted sample packs, loops, and one-shots every month.
- Genre-focused sound bundles for Hip-Hop, EDM, Film Scoring, etc.
- User-submitted sounds – contribute and earn credits for your samples.
🤝 Collab Cloud & Virtual Studio
- Live remote collaboration – jam and record with others in real time.
- Seamless cloud storage for projects, stems, and presets.
- Version tracking to revisit old ideas and compare different mixes.
📡 Live Jam & Remix Mode
- Plug in and perform live with others from anywhere.
- Real-time MIDI & DAW sync for effortless collaboration.
- Remix challenges—take another artist’s track and flip it your way.
📚 Exclusive Learning & Industry Access
- Masterclasses from top producers, engineers, and songwriters.
- Challenges & competitions with real industry opportunities (sync licensing, remixes, label releases).
- Music Business Hub – learn about distribution, marketing, and monetization.
🌎 HarmoniX Community & Marketplace
- Sell your sounds & beats directly through the platform.
- Network with artists, producers, and A&R scouts looking for talent.
- Monthly remix contests judged by established artists.
💰 Flexible Pricing Plans:
✅ Free Tier – Limited sounds, cloud storage, and plugin trials.
🔥 Pro Tier – Full library access, premium plugins, and collabs.
🚀 Elite Tier – Everything + early access to new tools, marketplace perks, and VIP events.
Why It's Unique?
✅ Real-Time Collaboration – No need to send files, just create together.
✅ Exclusive Sounds & Plugins – Fresh content handcrafted by pros.
✅ Monetization & Career Growth – Sell beats, network, and land industry deals.
✅ Community-Driven – A space built for producers to connect and thrive.
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Freelance bussiness where I will create social media posts for small bussiness's in and around Yorkshire
(MVP will be a show reel of my work, talking to customers, etc) (Also a landing page with prices and previous work) Alex approve
🎥 Yorkshire Visuals – Stand Out, Stay Seen
Tagline: Bringing Your Business to Life, One Video at a Time!
What is Yorkshire Visuals?
Yorkshire Visuals is a freelance videography business that helps small, independent businesses in Yorkshire stand out on social media through high-quality, engaging video content. We specialize in crafting short-form videos, Instagram Reels, TikToks, and Facebook ads that capture the essence of local businesses—helping them attract more customers and grow their brand.
Who We Work With
We focus on the vibrant small business community across Yorkshire, including:
💅 Nail & Beauty Salons – Showcasing transformations, behind-the-scenes, and customer reactions.
✂️ Hairdressers & Barbers – Stylish cut-and-color time-lapses, client testimonials, and trend showcases.
🍰 Cafés & Bakeries – Drool-worthy slow-motion shots of freshly made treats.
👗 Boutiques & Clothing Shops – Fashion walkthroughs, outfit highlights, and local influencer features.
🛍️ Independent Retailers – Unique Yorkshire businesses that want to tell their story visually.
🍕 Restaurants & Takeaways – Mouthwatering food close-ups and fast-paced menu promos.
YouthCreate – Digital Job & Portfolio Hub for Young Creatives
Overview
YouthCreate is a digital platform designed to help young creatives showcase their talent, find gigs, and receive mentorship. It addresses the challenges of youth unemployment in the creative industry by providing a space where users can build professional portfolios, connect with potential employers, and gain valuable career advice.
Key Features
1. Portfolio Builder – Showcasing Creativity Made Easy
The Portfolio Builder is an intuitive tool designed to help young creatives compile and display their best work in a professional, visually appealing way. Features include:
- Drag-and-Drop Editor – Users can easily upload images, videos, designs, or written content to create a customized portfolio.
- Pre-Designed Templates – A variety of stylish, industry-relevant templates (e.g., graphic design, photography, writing, videography) tailored for different creative fields.
- Project Highlights – Users can add descriptions, skills used, and the impact of each project to make their portfolio more compelling.
- Social Media & Website Integration – Ability to link to external websites, Instagram, Behance, or YouTube channels.
- Live Feedback & Endorsements – Users can request feedback from mentors or employers and display endorsements on their profile.
✅ Impact: Helps young creatives present their work professionally, increasing their chances of getting noticed by employers and clients.
2. Smart CV Builder – Tailoring CVs for Creative Careers
The Smart CV Builder helps users craft industry-specific CVs that highlight their skills, projects, and experience. Features include:
- AI-Powered Resume Suggestions – The system provides role-specific recommendations based on the user's industry and skills.
- Creative-Friendly Templates – Unlike traditional CV formats, YouthCreate offers dynamic and visually engaging templates tailored for creative roles.
- Skills & Project-Based CVs – Users can create skill-based resumes that focus on their talents and projects rather than just work experience.
- One-Click Export & Sharing – CVs can be downloaded in PDF format or shared as a digital link for easy job applications.
- Job-Matching Feature – Users receive personalized job recommendations based on the skills and experience listed on their CVs.
✅ Impact: Helps users craft CVs that stand out in the creative industry, making it easier to secure job interviews and freelance gigs.
Additional Features
🔹 Job Board & Gig Marketplace – A dedicated space for creative job listings, freelance gigs, and internships.
🔹 Mentorship & Career Guidance – Users can connect with industry mentors for one-on-one
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