MVP Yorkshire film Presentation notes

Logo:

This is White Rose films, a videography bussiness hoping to change the landscape of local bussiness's in Yorkshire.

Introduction (Problem I am wanting to fix):

Since Covid, the country has seen a 9.1% decline in Local bussiness's. https://www.gov.uk/government/statistics/business-population-estimates-2024/business-population-estimates-for-the-uk-and-regions-2024-statistical-release

now There are a growning number of factors as to why this has taken place. However, I believe one of the biggest issues facising local bussiness's in the digital age is brand visibily.

and this is basically what we want to do, we want to slove the video content gap in yorkshire and help these local bussiness's grow an online audience. 

Target audience:

In recent years there has been a growing demand for short form video content, We want to utilise this demand to market products and bussines's that want to expand their bussiness online. 

To build on this, 87% of buyers say social media helps make shopping decisions online. https://porchgroupmedia.com/blog/social-commerce-statistics/#:~:text=90%25%20of%20people%20shop%20from,purchase%20is%20the%20top%20factor%20.

and with how fast we move in the digital age, people need to camptivate an audience now in order to sell their product. 

No longer can you soley rely on your community or potential tourism to keep aflowt. Maintaing a brand image and boosting your visibilty online gives you the edge by ensuring your brand remains in peoples head https://www.aimtechnologies.co/the-importance-of-brand-visibility-a-key-to-success/#:~:text=Brand%20visibility%20gives%20you%20the,market%20share%20and%20customer%20loyalty. 

Contrasting this however, is areas such Team SY, who helped tech startup companies rise by 16% in 2023. https://weareteamsy.org/

or the global salon market, which is expected to grow at an annual rate of 8.0% in the next 5 years. https://www.grandviewresearch.com/industry-analysis/beauty-salon-market-report

Meaning their are areas of growth that we can collaborate with to ensure that they engage with their audience. 

Cost structure:

Firstly, we'll need camera equipment. Which will ususally cost around 2,000-3,000 pounds, if we want to create high quality products. https://www.abravenew.com/blog/how-much-does-video-equipment-cost

Now this will include things like:

• Cameras
• lenses
• Lights
• Microphones
• laptops
• and storage

Altertatively if certain projects require expensive equipment we dont have access to, companies such as Wex rental and Lens lab offer rental equipment.

We will also need a mode of transport so we can lug are equipment with us

Vans can get as cheap as 3000 

and rental services can get as cheap as 70 a day

We can utilise free editing software such as divincci, which does limit some features but will be a viable option for our start-up

Potential revenue streams:

We offer one time packages for new customers and market campagne packages for loyal customers 

Both packages are avialable to new customers they will just be incentivised to use the one time package as it gives them a taste of what we could do for them.

Alongside this we are also offering course's in a freemuim model. Everyone who uses our website will have access to our basic course. However, if users are wanting to learn more they can subscribe to our website which will offer them more courses. 

We will update our course and collaborate with leading proffesionals to ensure users are given access to the best knowledge surronding videography and brand visibilty.

We also plan to collaborarte with social media influencers, when promoting our product. TikTok offers people the chance to become niche micro celebraties.

Collaboration doesnt stop their as we plan to expand our bussiness, working with event managers or local councils to increase tourism throughout Yorkshire

Value proporsitions:

These are more than just tiktoks. We are introducing the brand to the viewer. Creating a brand Identity that will stick wth the potential customer for a long time.

Key reseources:

-Facebook account 

-Website with videos and portfolio

-Personas

Customer relationships:

Returning customers spend 67% more on average than those new to your company. This is why we offer a one time package and a Social media campaigne package. The one time package will interest new customers as they can get a taste of what we do. Then returning customers will be inclined to pay for the campaign package that we offer which will cost them more. https://www.business.com/articles/returning-customers-spend-67-more-than-new-customers-keep-your-customers-coming-back-with-a-recurring-revenue-sales-model/

Key partners:

We plan to prioritise small bussiness's. This may be beauty salons, Tradies, or food venues. During the last 12 months, registered companies grew to an all-time high of 67,293 – up from 65,895 at the end of 2023 – and 8,830 new businesses were established in the county. https://www.harrogateadvertiser.co.uk/business/number-of-companies-in-north-yorkshire-hits-record-high-5005117#

Local councils have began utilised social media to boost their visibilty, hoping to increase tourism for the local area. We can work with them to create unique a viral posts. 

Key activities:

Video production:

Producing high quality content for local bussiness's, events, and local councils that will help boost their brand visibilty and this will be our bread and butter, what we're known for. We'll film on site or in studios, managing shoots and capturing the best shots that will help give these local bussiness's a personality.

We can also have work outsorced to us and use our skills to produce content for a multitude of different companies.

Editing:

And this also goes for editing I done work experience for a few videographing companies before and some of them do outsorce their editng because they may not have the skills or equipment needed. 

But all of the work we produce for our clients will be edited by us. 

Consulting Strategy:

This is where we separate from your regular videographers ok 

We want to help our clients manage their videos and market them properly so that they have the best chances of aquring an audience. 

Advising them on what works best for their goals, utilisng platform strategies and managing our clients brief 

ensuring that we not only create a fantastic product, but that we help guide them on how to utilise it for their brand.

Channels:

Connecting with clients can never be easy. However, to ensure we reach as many bussiness's as possible we will need to market our services on social media, creating our own videos or using past clients products as an example. 

Alongside this, our website and online portfolio will help attract customers, as they will get to see our product first hand.

Collaborating with influencers or companies like Team SY would be benefitial in expanding our bussiness 

and finally, what I see as the most important one, just reaching out to people. Through conferences, over social media, or simply walking into their store and asking to create a short promo for free, directing them to our website after the fact. 

Persona:

This is an example of what some of our customers would look like. They would be increadibly hard working and creative individuals that just want to expand their bussiness and grow an online audience. 

Close out:

So, to close out. I belive that their is a high demand for short form video content in Yorkshire, that small bussiness's event planners and local councils can utilise to target products and bussiness's to their growing audience. 

In my eyes local bussiness's are the cornerstone of many cities and towns in the north, and helping them achieve more recognision and brand visibilty is essential in ensuring them maintain a part of our community. 

We have seen studys and articles that prove social media marketing can directly effect a potential customers decision. As entrpenurs we need to take advantage of this, increase customer engagment, help some of these bussness's expand their reach. 

and we will do this through creating high quality videos, offering courses and helping manage our clients marketing endeavours 

having work outsorced to us to ensure we are creating as many revenue options as possible. 

This is how our bussiness will survive and help create more capital in parts of Yorkshire, with hopes to expand further through the UK as we grow.