Beat lab Presentation

Beatlab

A music production service in which users can buy and download sounds, software, and samples all in one place.

We bring a trusted service where users can up their production value and level up their sound

Problem:

https://mastering.com/what-should-i-charge-for-audio-mixing-mastering-and-production-services/#:~:text=Setting%20Your%20Rates&text=As%20of%20the%20current%20market,based%20on%20the%20project%20scope. 

Now, one of the main issues surrounding music production for beginners especially. Is the high cost for entry into the hobby. 

FL Studios a very popular digital audio workstation costs 199 pounds Ableton a similar service, costs 259 pounds, and logic pro costs just as expensive 

and these are all the mid ranged prices as well. which don't include many important features or plugins that greatly help beginners when starting out.

which leads to my next point

In that, there seems to be this gatekeeping of quality from both companies and third party producers and developers. On FL, It can cost between 150 to 3000 pounds for baseline mixing and mastering software, and that's not even delving into some of the third party software you can buy. Which we will soon get into

Lastly, Learning music production can be hard, and its very complex for some users. 

FL studio User's on reddit accounted that it could take 6 months to a year to learn the basics, with some users stating that they are still learning new features after 11 years of using the DAW

https://www.reddit.com/r/FL_Studio/comments/174c4pb/how_long_did_it_take_for_you_to_learn_fls/

https://houseoftracks.com/faq/is-it-hard-to-learn-fl-studio# 

I will show you a quick picture on how FL looks on my desktop.  

For me this looked like the cockpit to a 747, its notoriously know as being very difficult and confusing for beginners 

So what is our solution:

We want to make it a lower cost for entry. Now we cant change the prices of FL or Ableton. However, we will maintain a low cost for our sample and sound packs. Going anywere from 10 pounds to 5 pounds to free

Alongside this, we will present cheaper alternatives for the plugins and external features that can be added to a users DAW

Overall, we want to make it cheaper and simpler for beginners in this field 

Market :

So what's the market looking like

Well self-releasing artists actually saw their revenues grow by 27%, in 2020

and this continued to grow. As we can now see that in 2024, they own nearly half on the market ownership in the music industry. 

And its been widely known that since covid, and the increase popularity of TikTok, independent artists have grown dramatically

So what does this mean

Well it means they own 14 billion dollars in revenue as of 2024 

and for a industry this costly, there's only a handful of cheap alternatives

Meaning our potential target audience could be huge

https://www.midiaresearch.com/reports/independent-label-market-shares-up-on-all-counts

https://www.octiive.com/blog/the-independent-music-market-a-2024-growth-story

Cost:

Since we are using Wix, development on the website is completely free, and delivering our content to our audience is also free via email.

As for our sound library that we will be selling

I can create my own sounds, sample packs and drum kits that we can then sell on the website. but I cant do that forever. 

We could hire a team but doing that this early into our business venture could be too expensive and time consuming. 

The only other viable option for a start up company such as this would be to license the sounds and sfx from companies like splice, and this will greatly benefit us. As Its around 20 a month and their catalogue is expansive. 

And Splice lets users uses their products for monetary gain https://splice.com/plans

Finally, the plugins. Which can get pretty expensive Costing anywere from 8,000-100,000 which is a little bit out of our scope. 

Even a small project with a small team could cost 12,000. Which is what Lindon Parker, a music software engineer, found when developing his. He though it would be 8000

https://channelrobot.com/development-costs-2023/

Collaboration is what makes success. Giving the vst developers a platform while also bringing more traffic to our site 

So for now Licensing is the only option

And if we use splice as our main source for our collection then thats only £240 a year and it would take us around a year or two until we start making ground and begin production on our own sounds and plugins.

Meaning our intial margin for cost is rather small as we can invest more into our product at a later date.

Revenue:

1. One-Time Purchases – Offer exclusive sound packs, plugins, or presets that users can buy s
2. Affiliate Marketing and sponsored content– Collaborate with software developers and companies to earn commissions on sales of their plugins and vsts.
3. Merchandise – we will also sell merchandise, studio accessories, or physical sound libraries and samples on (USBs or vinyl's) Really boosting our brand visibility
4. Custom Services – Offer mixing, mastering, sound design, or personalized sample pack creation as premium services.
5. Courses and videos – Provide structured music production courses with certificates upon completion.

So what are our value propositions

We want to make it more accessible 

Provide education in music production

and just make it more affordable 

A lot of sample packs, a drumkits are overpriced and underwhelming. We just want to provide high quality content, for a reasonable price.

Our key resources will be

our digital content library that will be on our website

We will have an expansive amount of content that users can buy, and even free content that users can download instantly

We will also prioritise our social media presence as we turn our business into a brand

Social media presence:

Since the boom of online music careers in 2020, more artists have been discovered through tiktok. 

and this isn't surprising, as 75% of tiktok users state that they discover new music while on the app 

https://www.musicbusinessworldwide.com/tiktok-has-over-800m-active-users-worldwide-75-of-them-say-they-discover-new-artists-on-the-platform/ 

With this, social media will play a big part in boosting our brand visibility and making us known in the music production bubble, as an alternative website that sells cheaper products with the same standards of quality. 

This will be anything from YouTube videos consisting of updates or our free courses, Instagram posts surrounding new drops, or sponsoring TikTOK INFLUENCERS TO PROMOTE OUR BRAND

This is an example of what that could look like, just pretend that this handsome chap in this video is a Tiktok influencer. 

These wont be the only channels we will use to promote our business however,

We will also use our website, our affiliates outside of social media (This can be the developers of VST's and plugins that we sponsor) Also, Events where we can sell merch or collaborate with artists during sets, and emails directed at our customers. 

Key partners 

Software developers, such as Sonic cat. They make a somewhat cheaper VST called purity that I have used. Its around 50 pounds which falls in line with our price range. 

Alongside this will be other affiliates such as music gear companies and software Providers like FL studio

We can also collaborate with music studios and users could potentially book studio time via our website. This is a future endeavour

Payment processors such as PayPal or revolute could partner with us

As well as music shops 

and finally, Content creators such as these guys which prioritise their content around music production

Key activities

Our key activities including providing our users with high quality content 

Educational content that can help them better their production

and marketing, focusing on audience engagement and our sponsors

So what will our customer relationships look like:

Well, we will have chat and email support

This is what our email support would look like/ its pretty standard

However, what I think makes us unique is our fully AI chatbot that is featured on our website. 

We will also offer excusive content to users subscribed to our email system. 

But we wont stop there - we will set up discord channels where we can grow our community and even do events like beat battles

We will utilise forums to give free content to new users 

and collaborate with our community on other social media channels

Potentially creating user generated content and engagement

which will boost our brand visibility

Closing statement:

My music journey was great. However, it was expensive, time consuming and confusing 

We will provide - experience as well as a cheaper alternative to leading companies. 

Making it simple for beginning users

Making beginners feel more welcome, in our community